In today’s era, where there is information overload everywhere, business resonating with its target audience at a personal level is becoming a huge challenge. At the same time, these personal connections are essential for the growth and development of a business. Marketers are trying to create this connection between the brand and its consumers through various approaches, including Brand activation. Brand activation is necessary in today’s era to create loyalty among its consumers. However, devising a strategy that leaves a mark on its end-users is quite a daunting task for upcoming brands. Today we will discuss how photo booth rental in Nashville can help marketers create a consumer engaging strategy.
What is brand activation?
In easy words, Brand activation are those experiences or arrangements created by the brand to make the end consumer aware of their existence. It is a way devised by the marketers for the consumers to notice the brand.
What sets a brand activation campaign different from a marketing campaign is the direct consumer engagement. In traditional marketing, there are billboards, posters, and flyers, whereas, in digital marketing, specific content is created to reach the target audience. Still, there is no real-time interaction between the brand and its consumers. Hence came brand activation. In this, the brand has real-time interaction with the consumer, and their experience is used to promote the brand.
How does a Photo Booth rental in Nashville helps in Brand activation?
In today’s era, Photo booths are the most popular example of Brand activation. Who does not like taking pictures? Hence photo booths largely appeal to the consumers and can be easily incorporated into any campaign or an experience. When guests share the pictures captured at a photo booth in Nashville on the social media platform, word of mouth creates a buzz, making it an effective brand activation strategy.
We live in an era where digital marketing is the game’s name. Every individual uses social media. Connecting through various social media platforms is a norm. Hence creating brand awareness through social media is extremely effective. Brands can customize pictures, backdrops, and props at a rental photo booth with logos or messages of their choice. Guests can take pictures with them and regulate them on social media, creating a brand frenzy in a spur of a second.
Through a green screen photo booth in Nashville, the brands can also use immersive marketing tactics and transport the consumers to the world of the brand. The photo booth surrounds the consumer with the brand’s exclusive images, making it a one-of-a-kind experience. Moreover, brand activation is not an ongoing marketing campaign. It is an exclusive event to jump-start the brand in the eyes of the beloved customer.
For example, companies providing free strollers at airports in response to taking pictures at photo booths or milkshake giveaways on a rental photo booth in exchange for a picture on social media are all examples of brand Activation.
Recently Coca-Cola used brand activation and launched a photo booth where people can act out items on their bucket lists. The green screen enables various backgrounds, whereas music, props, etc., help them come into a character and get their pictures clicked. This engaged the customer, ignited them towards the brand, and created a valuable relationship through pictures.
Kick-Start Your Business
As discussed earlier, photo booth rentals are a unique yet attractive way of kick-starting the business. They enable you to have a perfect new beginning through brand activation. If no one knows you in the market, your business will remain stagnant, and there will be almost zero chances of it growing. Companies like Nashville Phot booths provide some amazing rental photo booths and event photography. So, if you are looking for one for your business, you should consider renting them.
Frequently Asked Questions:
Q: What is a booth activation?
Ans: A booth activation is similar to a brand activation in which you are utilizing a photo or a video for your brand activation. It is a way of engaging the customers, igniting their interest in your brand, and creating a valuable relationship through the photos they might take and share on their social media.
Q: What is a virtual photo booth?
Ans: A virtual photo booth is an event and a photo marketing solution that allows the users to customize photo content and allows the brands to engage and connect with the people they want to reach.
Q: What is a ‘Purikara’ Photo Booth?
Ans: ‘Purikara’ in Japanese means ‘Print Club.’ They are Kiosks that print stickers of photographs taken against various backgrounds selected by the user. They debuted in 1995 in Japan, and since then, they have been a hit.