Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents – used to give the human body, animals, food, objects, and living spaces (interior) a pleasant scent. It can be manufactured using a variety of methods, the most common being distillation and extraction from plants and flowers.
How do you know about perfume?
You know those commercials where a supermodel wearing a plunging dress is standing on some cliff overlooking a bright city, holding a bottle of perfume aloft? (That scenario raises many questions about the logistics of these perfume ads. Do they have to take the dress off between shots? Is there a prop person in the background holding it up?)
You may also be familiar with the old-school commercials for perfume ads, which feature lots of people sniffing at their wrists and saying “Oh, that smells nice.”
The point is that perfume commercials are supposed to make you feel like you’re missing out if you don’t buy the product being advertised. They make it look so good that you want to run out and buy it immediately — or at least spray yourself with it when no one’s looking.
How do you choose your favorite perfume?
But what if you don’t like perfume? What if you tried dozens of different and couldn’t find one that really worked for you? Does this mean there is something wrong with your nose? Or is perfume not for everyone?
The point is: that perfume advertising is ridiculous. However, these are often beautiful and provocative, which is why we will take a look at some of the most memorable scents that have come on the market in recent years.
But for now let’s put them aside and focus on the main point: perfume is meant to give you a good scent. And if you’re like me, you’ll probably want to smell good without breaking the bank or spending your entire paycheck on it. So here are seven budget-friendly options that will turn you into an instant celebrity – no more than 30 in total!
How does the use of perfume attract a person?
There is something about the image that makes me want to throw my money into it. I’m not sure what it is, but it’s probably the idea that if I bought this perfume and wore it all the time, people would think I was rich and glamorous.
The thing is, though: I’m already rich and glamorous. So why would I want to spend 100 on a bottle of perfume?
I guess because everyone else does it. And because we’re all sucking for marketing campaigns based on old-school gender stereotypes.
If you want to know more about perfume, look at the different opinions.
So here’s my counter-argument: If you like the scent like someone else’s idea of what women should smell like, then go ahead and buy yourself some perfume. Just don’t expect me to join you in smelling like all those other women who smell like flowers or fruit or wood or anything else. But why do they do that? Why not just show the bottle sitting on a shelf in an elegant bathroom?
The different perspectives on psychology for scent marketing are discussed below:
In her book “St. Marketing”, researcher and brand consultant Karen Pine explains that when we look at pictures of something we like – be it a hamburger or a beautiful person – our brain releases dopamine, which makes us feel good. “We associate this feeling with the object in front of us, which creates a positive feeling towards that product or service,” Pine wrote.
Fragrance ads are especially effective at triggering this response because there are so many companies out there to work with. You might think of your mom’s Gardenia perfume or your high school boyfriend’s polo cologne.
According to Pine, “you can’t help but associate these memories with perfume.” “What does it smell like? Well, it smells like home.”
Final thought
The final area of research I examined was on artificial scents and particular synthetically created smells. I learned that many companies use a variety of different ways to create smells, either by using essential oils, aroma compounds, and fixatives to spray onto clothing or certain objects to give them more of ascent. More
