To develop your business on the internet, it is important to improve its visibility, its audience and its conversions. A potential customer should find you easily. Then, once on your site, its navigation must be fluid and optimized for this prospect to take action: purchase, contact… Finally, he must want to come back
Implementing a digital strategy adapted to your needs and objectives (generating qualified contacts, increasing your turnover, etc.) will allow you to have a good ROI with your website.
How to have a better return on investment (ROI) with your website?
An effective website is based on several foundations. Here are our 5 essential tips to optimize your website and make it efficient:
Optimize ergonomics
The web design and ergonomics of your website must respond to a real strategy. They must allow an Internet user to quickly and intuitively find the information he is looking for (a contact, an address, a product). Concretely, this corresponds to the architecture of your pages, the placement of elements, graphics, etc.
It is by optimizing the ergonomics of your website that you will trigger a maximum of conversions and develop your business on the Internet: telephone calls, forms submitted sales… An expert in ergonomics will be able to optimize effective conversion paths according to your objectives to naturally guide a visitor and transform him into a qualified contact or a customer.
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Work on natural referencing
Natural referencing is all the lexical and technical optimizations that will bring your site up in search engine results. And this, of course, on requests related to your activity.
Natural referencing, or Search Engine Optimization (SEO), is therefore everything that allows a potential customer to find you when he searches on Google, Bing or Yahoo. An SEO strategy will allow, thanks to a combination of technical optimizations of your site and the production of various and optimized contents (blog articles, landing page, product pages…), to be in the first places on keywords strategies for your business.
Being first on Google with your brand name is good. But you’re missing out on all the potential customers who don’t know you. Being first on Google with the keyword related to your activity and what your targets are looking for is better! It is the role of an SEO expert to define the list of these keywords and to put in place the necessary optimizations to position your site well in the search engine results pages.
Promote conversion and measure your actions
A website that promotes conversion is a guaranteed return on investment. In a physical point of sale, there are areas for impulse purchases. It is the same for your website; these are CTAs (Call to Action in English): buttons encouraging clicks to buy, give contacts or submit a form. Their design, their formulation, but also their location is strategic.
Forms, present at the heart of your web pages, in your headers, and on your landing pages… are also essential tools specific to conversion. They make it possible to retrieve the contact details of your visitors and to identify them. Ex: a contact form, registration for personal space, newsletter registration, etc.
Finally, the essential lever linked to conversion and to your website is web analysis. The web offers the undeniable advantage of measurement. To measure your actions, you must collect and analyze the right data: conversion rate, audience, call intentions, clicks, and visits to a particular URL… Our web analytics experts are at your disposal to help you implement an effective analytics tagging plan.
Bonus: to develop your business on the Internet, get support from digital experts! clever, a digital strategy agency, supports you to improve the ROI of your website and implement an effective digital strategy that meets your needs. Do not hesitate to contact us here on how to grow my online business.
