There are several aspects to consider when designing and creating an eCommerce website for your company.
It is likely that you are wondering which features to be focused on on your eCommerce website in order to achieve your business goals.
To run your online business smoothly and successfully, you must have basic eCommerce features.
This article will show you eCommerce website features that are essential for all online shopping stores in order to make shopping easy.
Essential List for eCommerce Website Features
An skilled eCommerce website designer in Mumbai can help you easily achieve the following features for your eCommerce website.
Content management capabilities
A content management system allows you to create, edit, and issue digital content for your eCommerce website without having to write any code. This system allows you to modify the look and feel of your online store by adding advertising banners and adding sections to promote products.
The website designer team can also control photos, product-related content, and other category pages, so that customers have the most up-to-date information.
Promo & Discount Code Tools
Customers often use coupon codes to get a discount in eCommerce. This helps the company understand customer’s journey to purchase better.
People buy more when they see the discount or promotion code at the top of each product page.
Keep this in mind and add on-sale button, private offers & sales to registered users, and create promotions such as “buy one, get two”. These will attract customers like a magnet.
A simple-to-use checkout
The average online cart abandonment rate is 69.89%. This can be a problem for your business, especially if you consider how long it took to attract visitors to your eCommerce website and turn them into customers.
An optimized and simple-to-use checkout is an eCommerce website feature that can help decrease cart abandonment rates and increase your customers’ return to your online store.
Search engine optimized code layout
Remember that eCommerce websites need more appealing designs, eye-catching images and interesting content . The website must be properly optimized for search engines and have a proper layout.
An SEO strategy that is strong for your eCommerce website can bring you great long-term profits. SEO optimization is a key to the long-term success and sustainability of eCommerce stores.
Reporting tools and custom report features
Reporting tools and custom reporting features are vital for eCommerce websites as they allow you to create reports that showcase the data of your company.
These features allow you to combine data from all channels into one sales report, making it easy to see how your eCommerce strategy is performing.
A section of an integrated blog or article.
The integrated blog or article section is a key feature of an eCommerce website. It allows you to easily share information about your new launch, products, growth, and other relevant information to your eCommerce business to users.
This is essential in search engine optimization, which improves the ranking of keywords. You can easily entertain your visitors and aid them in making a purchase decision by creating a blog section or article.
Integration or email marketing features
Email marketing is a vital eCommerce website feature that you should never overlook. Email marketing is the least used and undervalued marketing strategy.
For your eCommerce website to grow, it is important to keep track of all your customers by sending them emails with offers and discounts.
Email marketing is one of the most cost-effective and efficient marketing methods. Email marketing is a must-have feature for any eCommerce website.
Multiple payment options (Credit card, PayPal, PO, Terms, etc. )
An eCommerce website should include multiple payment options. Customers prefer multiple payment options in today’s business environment because they are more comfortable shopping with their smartphones and making payments using their phones.
Customers love mobile payments for their convenience and security. Customers can also make mobile payments and get exciting deals.
Popular mobile wallets such as PayPal, credit card and PO have seen a lot of popularity. Customers can also make payments from any location and at any time thanks to the multiple payment options.
You want to convert your visitor to a buyer. Make sure you include the option of multiple payment options.
Scalability and new eCommerce features
Scaling and adding new eCommerce features to your website will not only increase traffic, but it will also improve the quality of traffic and drive more revenue. You can seek the help of a experienced web designer at a Mumbai-respected website design company.
Consequently, this article will help you understand the main features of an eCommerce website.
