Conversational texting is the new marketing medium. It is one of the fastest growing communications channels, expected to grow at a rate of more than 30% over the next year.
It’s also highly effective in engaging with customers. This means you can use conversational texting to generate more traffic and conversions for your business.
In this article, we are going to cover how you can create a successful conversational text campaign for your business so that you can be successful in text message marketing canada.
What is conversational texting?
Conversational text is a type of SMS marketing that makes it seem like you are having a conversation with your customer. In reality, it’s an automated process where the company sends out pre-programmed messages to subscribers on their phone.
Conversational text is the new marketing medium. It is one of the fastest growing communications channels, expected to grow at a rate of more than 30% over the next year. Conversational text has been proven to be highly effective in engaging with customers and generating more traffic and conversions for your business.
How to use it in marketing strategy
This article is going to cover how to use your conversational campaign in a marketing strategy.
More benefits of conversational texting
Conversational texting has a number of benefits that make it an effective marketing strategy.
One of the biggest benefits is the ability to create and deliver content quickly. Conversational texting is perfect for time-sensitive campaigns, like in-store promotions or sending out a timely message about a special offer.
Additionally, conversational texting can be used as a way to build customer relationships. Texting allows you to communicate more personably with your customers by using more casual language and responding when you are in the moment. This creates a high level of trust with your customer base and encourages them to return to your business for more products or services.
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How to create a successful campaign
So, how do you create a successful conversational text campaign?
First things first, your success will depend on the number of messages you send. Typical campaigns start around five to seven messages and increase their frequency from there. You should never spam customers with more than 10 messages at a time or more than three times a day.
Your next step is to craft content that is relevant to those who have opted into your conversation. This means if someone opts in, they will receive information about your company and products or services that are relevant to them.
You should also make sure you are following up with customers who have purchased something from you. After someone has completed a purchase, it’s important that you provide follow-up emails and texts outlining what steps they need to take next. Make sure these follow-ups contain useful information like the status of their order, tracking updates, the latest promotions, et cetera.
Conclusion
Conversational Texting is a great way to build customer loyalty, increase in-store or online sales, and improve customer service. In this blog post, we’ve discussed what conversational texting is and how you can use it to your advantage.
So what are you waiting for? Implement conversational text messaging into your customer service strategy and make your customers feel catered to.
