As you may know, “search ads advertisers” only pay if a user clicks on the advertisement, which is known as a click-through, and the CTR is the ratio of clicks to impressions. The highest bid is not always the price an advertiser will pay; in fact, an advertiser will only pay one cent more than the next highest bidder; however, the bid is only one-factor determining ad placement. Other considerations include: 

  1. Quality Rating 
  1. Ad rank 
  1. User Relevance of the Ad 
  1. The caliber of the landing page 
  1. Simple Navigation 
  1. Quick load time 
  1. There will be no pop-ups, etc. 

*Please keep in mind that the higher-ranked ad may have a lower cost per click than its competitors. Even if your ad is more relevant, you can compete with someone who has more money. Increasing your Quality Score can lower the actual cost of your clicks, so creating more relevant ads and improving landing pages, for example, can help you save money. And this is where our experience can make a real difference in your bottom line… Not to mention choosing the right ‘keywords’ and then the best’ Keyword Match Types’ for your campaign. 

Management of Google Ads Process 

  • Conduct keyword research to identify opportunities and campaign focus. 
  • Examine current Google Ads and/or Bing accounts. 
  • Create new campaigns or restructure and optimize your current account. 
  • Create and implement dedicated landing pages, as well as conversion tracking for these pages. 
  • Run a test of a new campaign setup based on the agreed-upon budget. 
  • Launch new campaigns regularly. 

Pay Per Click Management / Google Ads Management monthly 

The keyword research required for pay-per-click campaign management can take a long time, and not all advertisers will know how to choose the best phrases to target. As a result, hiring a PPC management expert to handle pay-per-click campaigns is generally more productive. 

Hiring the Google Ads Administration company to manage your Google Ads PPC account can save you money by ensuring you’re bidding on the right keywords. We also ensure that your ads do not appear for any searches that contain the keywords you are bidding on but are not performed by people looking for your product or service. 


A brief phone call with a Google Ads expert to evaluate your Google Ads campaign. 

  1. Your Objectives 
  1. Your Company 
  1. Your Opponents 
  1. Google Adwords Campaigns 
  1. Your Webpage 

Google Ads Campaign Setup from AED 2,000 per Month 

  • Account Setup 
  • Researching Most Profitable Keywords 
  • Conducting research and determining your maximum budget. 
  • Creating keyword bids 
  • Working to improve the quality of your ads. 
  • Optimisation of landing pages 
  • Account Management 
  • Personalized Campaign Options 
  • Examine Keywords 
  • Develop New Ad Variations 
  • Increase KPI Values 
  • Make Budget Changes 
  • Complicated Campaigns 
  • Conversion Monitoring 
  • Incorporation of advanced features (Dynamic remarketing, RSLAs, ROI Tracking, etc.) 
  • Consistent account optimization. Your account is monitored and optimized daily. 
  • Audits of keywords 
  • Copywriting Services 

Things to Know About Google Ads Management: Split Testing of Landing Pages 

Professionals in online advertising know how to find the best keyword phrase options for your bidding based on other bid levels, how frequently the terms are searched for, and other factors. 

A Wide Range of Matching BID’s 

PPC experts are familiar with variations in PPC campaigns, such as “broad matching” your bid to have your ad appear in similar relevant results. 

Variations on Keywords 

PPC marketing can be highly complicated when dealing with thousands of variations and keywords and optimizing ads for each. To ensure the best PPC campaign results, PPC professionals will take the time to test variations and monitor results for you. 

Bidding strategy 

When running a Google ad, you have three bidding strategies to choose from. These are the cost per click (CPP), cost per impression (CPI), and cost per acquisition (CFA) (CPA). You must select one of these options based on your advertising strategy and plan. Speak with our Red Berries team to determine which option is best for your company’s objectives. 

Quality rating 

Google will evaluate your ad and several other factors to ensure that it provides value to your customer. The higher your quality score, the more exposure you’ll get from Google, allowing you to outbid your competitors even if they bid higher. 

Negative Keywords 

We ensure that your ads are only shown to people looking for what you have to offer. We accomplish this by providing that your ad does not appear for key phrases unrelated to your offering. 

Ad Rank 

It is the method by which Google places your ad. Ad rank can be calculated using the formula $$ = Ad rank to beat/Quality Score + $0.01, which explains why quality scare is essential. Having a good Google AdWords agency on your side will give you the best chance of achieving a high ad rank and, as a result, a better ad position.