Most web designers place emphasis on functionality and aesthetics when designing a website. Content writing is often pushed onto the client’s plate. This is a common scenario that leads to website failures because the content is not delivered on time.
It is easier to write the content for your website prior to designing. This allows designers to prepare all information before they can layout and customize the website according to their clients’ branding and aesthetic requirements.
B2B marketers are focusing a lot on content marketing. A key element in any marketing strategy is finding the right balance between quantity and quality of content. Do you have all the relevant content prepared before hiring a Mississauga web designer?
What is website content?
A website that has good content stands out from others in its niche is unique. It conveys to clients, both current and future, that you are able to help them understand the products or services they want. It is their loyalty and patronage that will win hearts.
Websites need to be visually appealing, have video support, images and visuals. However, these are only a part of the overall design. Great design will enhance the effectiveness of headings. Even if a page has a beautiful layout, the content will not convert.
When writing content, it is important to identify high-value customers (HVC). This will help you to communicate with them better. You should also use customer-centric slogans and taglines to grab their attention. Incorporate a clear value proposition and effective calls to action into your mix.
Why Write first?
Louis Sullivan coined the famous construction maxim “form follows functionality”. This basically means that architects understand that buildings should be practical and can’t meet real-world requirements. UX designers can apply the same principle to building websites. They are responsible for bridging the gap between form and function. This principle is not applied to most projects because of budgetary constraints. It is often up to the designers to maintain a website that looks professional and provides easy browsing.
Content is the Foundation of a Website.
Your website’s foundation should be articles and other content. These pages should all point to your website. If you have products that are ready to be purchased, consider adding information about your location and product information. You would add the address and hours of operation if you own a restaurant. You would need to add the catering packages you offer if you are a private catering company in Toronto.
Content does not only include articles. Content includes headlines, images and videos as well as contact forms, links and other collateral. All media on a website are used to communicate your company and the value you offer to clients and potential clients. The Content First method is an excellent choice for this purpose. It forces you to map your website purpose and identify the best ways to reach them.
Create content that speaks to your brand, and the audience you have identified. To gain their trust, speak to them in the same language and tone they use every day. You can begin designing once you have the web copy.
Content is the Key to Creativity in Design
The F-shaped reading pattern is a way that people on the internet read. The F-pattern is the eye-scanning pattern the reader uses when reading. Readers must read quickly across the page. This is an essential part of designing. This allows you to place your headings, infographics and bulleted list to keep readers interested.
What is the advantage to having all content prepared? All the content can be gathered together, and you can identify any missing pieces. You might end up adding irrelevant content or deleting those that don’t serve your website’s purpose. The best design will allow you to highlight and optimize information you want your visitors to see. Your form should be consistent with the function.
Key Take-Aways
Internet is home to many businesses working together to reach their target markets. All types of businesses can be found here, from restaurants in Toronto to arborists at Newmarket. But, mistakes in decision-making at the time of building a website can make businesses fail.
The design-first approach can often lead to the mistake of cutting off vital content in order to make pages more attractive. This will result in the loss of content as well as additional costs for layout and content design.
Although content writing takes time, it should be done early in the website-building process. After you have completed all your contents, you will be able to place them in the format that your audience scans information.
