Google has more than 200 ranking elements that you can influence using SEO.
The use of data to predict future trends and patterns is a crucial part of any Search Engine Optimization (SEO) project. This is a data-intensive subject. SEO Forecasting is the process of assessing future trends using this data.
SEO forecasting involves the analysis of analytics data to predict market gains. This will help you to identify areas where you can concentrate your efforts in order to get better results with your online properties.
Continue reading if you are interested in SEO forecasting. This guide will teach you everything you need about this powerful skill, and how you can use it.
Step 1: Collect Your Data
You must have collected analytics data from your website with a tool such as Google Analytics before you can start any SEO forecasting. This tool can give you insights such as traffic levels, number of visitors and how many people have visited your site. You can get more information to make your SEO market forecast more accurate. So gather as much data as you can.
Talk to an SEO professional such as KeyStar Agency if you’re unsure of where to begin. They can help you understand the data.
Step 2: Examine All Factors
SEO isn’t the only factor that can impact your website. External factors can also play a role and these changes will be reflected in your data. You might see:
- Seasonal fluctuations in interest in your product/service
- Google updates their search algorithms
- Marketing campaigns that have had residual effects
- Big sale days for commercial properties
Analyzing your data, and data from third parties such as your competitors, will help you identify fluctuations and show how they are affected by outside factors.
Step 3: Plug Your Data into a Tool
A forecasting tool for SEO is essential. It will allow you to crunch the data in an easy-to-understand manner. This task can be accomplished by hundreds of software programs. Google Data Studio is a great option. It’s a free tool provided by the search engine provider and presents the information in an easy-to-read format.
After you have entered all your data into the tool, the final step can be taken.
Step 4: Analyze Your Data
You can now analyze all the information in the report format and make predictions about future growth. This report will help you identify the weak spots in your online content and give you suggestions on how to fix them. You may be surprised at how much your data has been affected by the Google algorithm updates.
SEO Forecasting Made Simple
That’s it! Now you have all the SEO data you need. It is time to take action. You are the author of the next chapter. Data can only give you information. Take what you’ve learned and create a better website. You might also find this article useful if you are interested in other technology articles.