Our society has a love-and-hate relationship with advertising and marketing. Every year we hear warnings about audiences becoming increasingly skeptical of advertisements. Still, no one can resist the lure of staring at a well-designed billboard, poster, or banner. Outdoor advertising, in particular, is hard to avoid and omnipresent.
According to marketing experts, brands should never overlook the numerous benefits of outdoor advertising tools. Even small firms can utilize them to reach out to large numbers of target customers in highly impactful ways. Unlike enormous billboards, the best stand-alone outdoor visual advertising tools are highly cost-effective.
A retractable banner is a fairly affordable and simple marketing tool. But, it’s impossible to ignore it, the same way the masses can’t avoid well-designed television or social media advertisements. Your brand can gain a lot of public exposure with smart and strategic banner marketing. Here’s the guide to creating effective banner marketing campaigns.
Before Starting the Campaign
You can use your custom-printed banners to increase brand visibility in promotional events or decorate your retail space. But, before that, you need to create an eye-catching and visually appealing brand identity for your banners.
Conduct Research
- Define the objectives of your banner marketing campaign and your target audience.
- Develop a brand vision for the banners. This vision should be aligned with the theme of your existing branding materials (website content, brand colors, etc.).
- Review past creatives and results to finalize the new design of your brand’s banner.
- Analyze the marketplace; review competition and local trends when it comes to banner design.
- Identify opportunities to incorporate new technology (e.g., QR tracking codes) into your banners.
Review this initial analysis. Draw some key insights and proceed to the next stage of the design process.
Developing the Banner Design
The banner’s overall design should be aligned with the brand personality. The design should also appeal to your target customers and their locations. For instance, if you’re using the banners at a showroom, the banner design should be professional and classy. If you’re using the banners outside a university, their designs would be different.
Explore creative strategies to develop an integrated design theme for the banner. Take a visual approach to complete this step. Imagine a banner that’s visible and readable from a long distance. These types of banners typically have bright, contrasting colors and well-defined text and copy. Distill the best ideas and create a draft design for the banner.
Testing the Draft Copy
Ask your employees, existing customers, business partners to review the banners. Incorporate their insights into the final design process. Once you’ve created your banner’s final artwork, send it to the banner manufacturer. Ask them to use cutting-edge, dye-sublimation printing to manufacture your banners.
The Final Step
Once you receive the banners, start installing them in your target locations. Present time-limited offers via the banners to attract more audiences. Once the campaign starts “rolling,” you can expect calls, emails, and inquiries to start coming in huge numbers. That’s it – your banner marketing campaign is a success!
