The first few months of the new year seems to have flown by and new goods and developments in the bakery and patisserie industry are continually emerging. Let’s take a look at some of the top industry trends for 2022. 

1. Sustainability

This “trend” will not go away. Customers want delicious food items, but they also want to feel good about their purchases and know that they are not creating more garbage than required. Consider ingredients, food miles, food waste, and packaging (which can be a deciding factor for many customers when choosing where to spend their hard-earned dollars). 

In addition to increasing the use of recyclable cups and the elimination of single-use utensils, edible cups are a growing market these days.

2. Frozen pizza dough

With this new trend, there is less waste and less manual labour. There is no more need for expensive machines, and it is a lot more efficient for you and your business when you use frozen pizza dough. Chefs, bakers, and employees in general are tough to find, especially given the present labour crisis. You no longer need to worry about having experienced personnel because dough management procedures are not just doable but also convenient. 

Another advantage of cost-cutting is that you will produce less garbage. Take out the amount of dough you’ll need for the next several days and place it in the fridge until an hour before you’re ready to bake. Reduced waste is equal to reduced costs. In this situation, everyone wins! 

3. Immunity boost

People are still interested in anything related to health and immunity as we move into a more post-COVID society. Consumers have been looking for ways to enhance their immune systems. Consider functional ‘superfoods’ with immune-boosting characteristics such as citrus, berries, ginger, and so on. This is definitely a growing market.

4. Social media presence

Businesses are under pressure to keep up with the quickly changing social media landscape. TikTok and Instagram reels, in particular, are taking over as venues for attracting and maintaining clients, so if you haven’t already started your social media platforms for your business, now is the time to get started. These brief video-based platforms aren’t for hard pushes; rather, they’re an opportunity to show off your company’s lighter side. 

Check out viral cookie decorating videos as the latest baking trend.

5. Exploring ghost kitchens

Unfortunately, labour shortages will continue to have an impact on businesses for some time. Some analysts foresee shorter company hours and fewer days open per week, as well as more businesses functioning solely online and using ghost kitchens. Existing companies will close their physical locations, while new businesses will open online and remain online to be more cost-effective.

6. DIY decorations

Decorate-it-yourself cakes, cupcakes, and cookies, like ready-to-bake goodies, are having a golden moment. People adore the DIY notion, and the thought of decorating their sweets with whatever they like contributes to the customisation trend, so why not sell classic cakes and cookies that come with pre-packaged items such as:

  • colourful icing
  • a piping bag
  • sprinkles 
  • mini marshmallows.

This latest trend has many fans excited, especially those preparing for children’s birthday parties.